![]() ![]() Performances by Cream, Diana Ross & The Supremes, the Rolling Stones, Santana and the San Diego-bred Iron Butterfly followed. The first concert at the Sports Arena was by James Brown on Feb. 17 of that year, was a match between the San Diego Gulls and the Seattle Totems of the Western Hockey League. (Howard Lipin / San Diego Union-Tribune) In the beginningįinanced by a $6.4 million bond to cover construction costs, the San Diego International Sports Arena opened in late 1966 on a 44-acre lot between SeaWorld and Point Loma. Over its 50-year history, the arena has hosted countless sporting and music events. The Valley View Casino Center is celebrating its 50th anniversary later this month.
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